Challenge Brief

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Gallery Pal: Design a better experience for art museum guests

Challenge Overview

You are the lead designer for Gallery Pal - a service that helps guests of art museums quickly gain a better appreciation for the art they are viewing, and have a better experience during their visit.

How does Gallery Pal work?

Gallery Pal works with museums to create text messaging codes for pieces of art, which are displayed next to the piece. Museum guests can send a text message, and get a link to the mobile webpage that you'll be designing to learn more about the piece. Below is a storyboard that shows the experience of Angela using Gallery Pal at the Museum of Modern art, and where your design will fit into the experience.

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Your Challenge

For this challenge, you'll design a mobile webpage for a single piece of artwork that visitors can access while simultaneously viewing the piece in real life. Your design should help guests gain a better understanding and appreciation of the art they are viewing, and ultimately, create a better experience of viewing the piece than they would have without Gallery Pal.

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Sample Artwork

We'll use Salvador Dalí's *The Persistence of Memory* as our example. You can follow along using this painting as the basis for your designs. If you're feeling extra creative, you can pick any work of art that you'd like! Since you'll need to know a little bit about this piece to create you design, we've included a few resources to help you get up to speed! [Salvador Dali Persistence of Memory: Meaning of the Melting Clocks](http://legomenon.com/salvador-dali-persistence-of-memory-melting-clocks-meaning.html) [Wikipedia: Persistence of Memory](https://en.wikipedia.org/wiki/The_Persistence_of_Memory)

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Persona: Who are you designing for?

Angela, our persona, represents the museum guest that you will be designing this experience for. The persona outlines her feelings, habits, and experiences viewing art at museums or galleries. Use this persona to guide your designs - make sure you are helping Angela have a great experience!

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Expert Interview: What makes a great experience for visitors?

For this challenge, you will watch an interview with Lena Carroll - an experienced tour guide for The Museum of Natural History in New York City. Lena has led many tours, and has great insight into the type of information that helps guests have a great museum experience. Use this expert interview to help guide your design! Watch the full interview here: https://vimeo.com/273239827

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Challenge Checklist

A step-by-step guide to creating an awesome submission

Choose a work of art to focus on!
5 Minutes
Watch The Interview Recording
20 Minutes
Find themes in your research
20 Minutes
Get some inspiration from other apps
30 Minutes
Use Crazy 8's to generate some ideas
8 Minutes

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