You are the lead UX designer for Sip + Study - an app that helps students find cafés to study and work in.
Device & Platform
Your submission should be designed as a native iPhone app.
Your challenge is to redesign the Café Detail Screen, which shows more specific information about the location.
Research & User Insights
Read the excerpts from user interviews below. They include quotes, and a breakdown of priorities expressed by college students. Use these insights to help craft your design.
Check out this submission, and use it as an inspiration to get started on your own!
Sip + Study: Designing the Venue Profile Page
I started my design process by considering the feature prioritization outlined in the prompt. I made sure to keep the highest priority user goals in mind-- namely the business information, notable amenities, and user reviews.
While analyzing similar use cases in other products, I made note of a few competitor features that I thought were especially well implemented. Google's restaurant profiles provide the user with an estimate for the current crowd at the restaurant based on day-of-the-week and time-of-day.
Although Sip + Study may not have as robust location data to draw upon, it can still make a simplistic estimate based on those simple time-of-day/day-of-week parameters.
While sketching I iterated several times to pursue different layouts and to emphasize the solution of specific problems for the Sip + Study users.
I used a two-tab layout to separate the Restaurant-curated info such as hours & amenities, and the user reviews that offer the customer's take on the venue. This allows for better optimization of the screen space and keeps the user from having to vertically scroll one long page of content.
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