Get on-the-job design experience with real client projects
UX Design for Business Goals is a 2-week live class for Junior Designers. Get the skills you need to stand out and succeed as a professional UX designer.
What's holding you back from the next step in your UX career?
If you’ve ever felt like you’re missing the “real experience” needed to break into a career, you’re not alone.
"We decided to hire someone with more real-world experience"
“Do you have any “non-student” projects you can show us?”
*crickets quietly chirping in the distance*
Stand out and succeed in a professional UX role
Hiring managers are looking for more than just design deliverables and UX skills.
They want to see if you can use those skills to drive a business and product forward. We made this course to fill in the biggest gaps between the classroom and the work professional designers do everyday.
See examples and common scenarios, and how business goals can impact your design decisions. Learn the terms, processes, and skills needed to find the balance.
Learn the vocabulary, drivers, and business models of the products you design for.
Learn to conduct and break down stakeholder interviews, and how to pinpoint key business goals and needs.
Get insight from users, and learn how to balance that with needs from our stakeholder interview
Practice working with other designers to explore and refine solutions that meet user needs and business goals.
Get experience with popular analytics tools to see how we can use user data to identify issues and create better solutions.
How do we know if we’re reaching our business goals? We’ll learn key metrics and frameworks that designers and business teams use to gauge success.
Learn to present your design decisions to a mixed audience. Learn how to get buy-in on your ideas from business managers, product teams, and other designers.
Small classes, live learning, real projects, zero filler.
This course is jam-packed with practical skills, personalized feedback, hands-on experience, and lots of fun.
Who should take this course?
This course was made for designers who want the practical, in-demand skills needed to reach their career goals.
With beginner-level UX knowledge, you’ll have the advantage of seeing how your growing skillset is applied “in the real world” from early on.
You’ll learn skills that are going to make a difference in how you interview, present your work, and stand out from other applicants.
If you’re early in your UX journey, graduating a longer bootcamp, or pursuing a career switch to UX, this class will be perfect for you.
This course is going to fast-forward you towards that goal. When freelancing in UX, you’re generally working directly with stakeholders, business owners, and other non-designers roles. You’ll need these skills more than ever to get new work, and build successful projects.
Create portfolio projects with real clients
You’ll create two portfolio projects and presentations for real clients that show your ability to design effective solutions for both users and businesses.
Design an Online Ordering Site for Amber Waves Farm
Learn the business goals of a working farm that supplies veggies to hundred of restaurants.
Boost Conversions for Mentor Buddies
Help MentorBuddies connect students with mentors while creating new business opportunities.
Join a group of alumni who leveled up their careers
Kris, Bootcamp Grad Read More
"every job interview I went on, I was being asked about the stuff Joe included in this course - business goals, metrics, outcomes...etc. After this course, I started using the projects we did in this class on my interviews, and I got hired a few weeks later. I could see how hiring managers were reacting more positively"
Anna, Junior Designer Read More
Mark, UX Beginner Read More
TJ, UX Beginner Read More
Natalia, Junior UX Designer Read More
Greg, UX Beginner Read More
Olivia, Bootcamp Grad Read More
Nick, Junior Designer Read More
Katie, UX Beginner Read More
Work step-by-step with an expert designer and instructor
Joe Formica
Joe has taught UX Design at General Assembly in New York for seven years as a Distinguished Faculty Member, and has created and taught Entrepreneurship courses at Fordham University Business School. Through these roles, he has worked with thousands of designers-in-training to help them take the next steps in their career.
Get experience with industry standard tools and processes
Use the same tools professional designers use every day to design, collaborate, and build experiences that solve problems for users and businesses.
- Figma
The essential program for UX designers to create, collaborate, and design.
- Pencil & Paper
The most important tools for any designer.
- Notion
Build websites, document work, create case studies, and outline your process.
- Miro
What designers use to collaborate with teams on just about anything
- Mixpanel
Get detailed, real-time insight into how people interact with your products.
- Loom
Easy video recording for feedback, collaboration, and presentation.
Part-time sessions for busy designers
UX Design for Business Goals is a part-time course offered in one or two week options in the evenings. Get tons of experience without quitting your day job, or selling your stamp collection.
- Mon
- Live Session
- 6PM-9PM EST
- Tues
- Wed
- Live Session
- 6PM-9PM EST
- Thur
- Live Session
- 6PM-9PM EST
- Fri
Affordable, flexible pricing
Get tons of experience without quitting your day job, or selling your stamp collection. We offer several payment options, so you can choose one that works for you.
Pay Now
$
499
One Time Payment
-
Access everything for one flat price
Monthly Payments
$
195
Down Payment
-
Pay the rest over monthly installments by selecting partially at Checkout
Level up your UX portfolio and career in live classes
- Join an upcoming class
- 2 Week Course
- June 5th - 15th 2023
- Mon | Wed | Thu from 6PM-9PM EST
- 1 Week Course
- June 26th - 30th 2023
- Mon-Fri from 8PM-11PM EST
- Join an info session
Have questions?
Join an upcoming Info Session to get a sneak peek inside the class.
- Get Notified About Future Dates
Enter your email to get notified about upcoming dates for UX Design for Business Goals courses, and get a promo code for 15% off
Have questions for us?
We answered some of the most common ones below, but we encourage you to let us know if there’s anything we didn’t cover. We’ll make sure that you get all the info you need to decide if this course is right for you.
Yes! As a professional designer, you’ll be faced with achieving business goals of all shapes and sizes. This course will give you the foundation and processes to solve new problems effectively and confidently.
We recommend attending every session, however recordings and material are available if that isn’t possible. If you expect to miss more than one session, we recommend letting us know so we can work out a solution.
The course contains about 1 hour of pre-work, and 15 hours of live instruction. There is no mandatory work outside of our 5 daily sessions, however we assign optional homework each day, and tons of next steps to complete after the course.
This course is beginner friendly, and will be best for designers who have some UX experience or education, and are familiar with the UX design process.
If you’re early in your UX journey, graduating a longer bootcamp, or pursuing a career switch to UX, this class will be perfect for you.
We offer a full refund up to 7 days before the start of your course. Since seats are limited, we ask that you let us know if plans change as early as possible so we can open up to new students.
If there is a last-minute circumstance that prevents you from joining or completing the course, we’ll work with you to offer a refund or make-up course.
We encourage you to reach out and ask us a question if you’re not sure that it’s a good fit for you. We want this course to exceed your expectations – if we don’t think it’s a good fit based on your needs, we’ll let you know.
If you decide that the course isn’t for you after it has already begun, let us know as early as possible so we can offer a partial refund based on the amount of time spent in the course.
0
+ designers loved this course Have questions?
Join an upcoming Info Session to see if this course is right for you.
Level up your UX portfolio and career in live classes
- Join an upcoming class
- 2 Week Course
- June 5th - 15th 2023
- Mon | Wed | Thu from 6PM-9PM EST
- 1 Week Course
- June 26th - 30th 2023
- Mon-Fri from 8PM-11PM EST
- Join an info session
Have questions?
Join an upcoming Info Session to get a sneak peek inside the class.
- Get Notified About Future Dates
Enter your email to get notified about upcoming dates for UX Design for Business Goals courses, and get a promo code for 15% off
in NYC