UX Writing for the Nike Sneakers Website

Get hands-on experience with UX Writing skills. Redesign how Nike users create custom sneakers, and create an awesome project to show off.
November 21, 2023
6:00 PM - 8:30 PM EST
November 21, 2023
6:00 PM - 8:30 PM EST

The words you use can make or break the user experience.

UX Writing is one of the most in-demand skills in UX. In this workshop, you’ll get hands-on experience with the process by redesigning the Nike By You Platform.

How UX Writing is used to enhance the user experience.
How to use voice, tone, and research to create better experiences

We'll Learn

A professional UX Writing Project for your portfolio
The key deliverables in UX writing, including a Voice Chart and Tone Spectrum.

Who is this for?

UX Beginners
Who want to learn UX Writing skills by actually doing it!
Who want to build new UX Writing skills and a portfolio project.

Get Experience with in-demand UX Skills

Web Design
Web & Mo...
Voice Design
Visual Desig...
UX Writing
UX Research
UX Portfolio
UX Job Hunt

Step-by-Step Workshop Agenda

Complete an awesome project with hands-on guidance from an expert instructor

Get started with an introduction to some of the skills and tools we'll be using in the workshop
Get Our Project Brief
We’ll talk about our project, Nike by You customized sneakers, and what we’re trying to accomplish.
UX Writing Deep Dive
Learn about the difference between UX Writing and Copy Writing, and why UX Writing is so important.
Create Voice Principles
Learn how to create a clear, consistent voice in your writing.
What tone should we use?
Learn how to use a Tone Spectrum to adjust the tone of your writing to create a better experience for the user.
Re-write The Nike By You Experience
Using our new UX writing skills, we'll re-write some copy in the Nike experience to make it more clear, personalized, and user-friendly.
Next Steps
Learn how to apply these UX writing skills to any project to create a memorable, seamless experience for users.

Taught by an Expert Instructor

Joe Formica

Founder, Bitesize UX

Joe has taught UX Design at General Assembly in New York for seven years as a Distinguished Faculty Member, and has created and taught Entrepreneurship courses at Fordham University Business School. Through these roles, he has worked with thousands of designers-in-training to help them take the next steps in their career.

Reviews and Compliments

Here's what other designers had to say about this workshop

" If you are interested in UX Writing, START HERE!"
"I was always interested in UX Writing, especially since it's a relatively new specialty. This workshop was the PERFECT starter kit for learning (and practicing) UX writing"
"Super easy to follow"
"Joe takes you through this workshop step-by-step, and by the end I had a portfolio project and some new skills that I never thought I could build in under 2 hrs"
UX Beginner
"Hands-on, the whole time!"
"This workshop was a wealth of information and I was able to learn concepts quickly while applying them in real time. I will be back for more!"
Awesome Project!
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Perfectly Paced
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November 21, 2023
6:00 PM - 8:30 PM EST
November 21, 2023
6:00 PM - 8:30 PM EST
November 21, 2023
6:00 PM - 8:30 PM EST
November 21, 2023
6:00 PM - 8:30 PM EST

Thanks for joining! Your spot is saved, and we'll send you a reminder before the event with a link to join. If you can't make the live workshop, we'll post the recording and resources afterwards for you to check out on your own.

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