
UX Writing Workshop – Nike By You
Get hands-on experience with valuable UX Writing skills. Redesign how Nike users create custom sneakers, and create an awesome project to show off your work.
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Watch the 1 minute workshop preview
The words you use can make or break the user experience.
UX Writing is one of the most in-demand skills in UX. In this workshop, you’ll get hands-on experience with the process by redesigning the Nike By You Platform.
Who is this for?

UX Beginners
Who want to learn UX Writing skills by actually doing it!

Designers-In-Training
Who want to build new UX Writing skills and a portfolio project.
You'll Learn
- How UX Writing is used to enhance the user experience.
- How to use voice, tone, and research to create better experiences
You'll Create
- A professional UX Writing Project for your portfolio
- The key deliverables in UX writing, including a Voice Chart and Tone Spectrum.
Get Experience With In Demand UX Skills

Workshop Highlights
Real skills , taught by an expert instructor

Joe Formica

In addition to teaching, Joe has been a self-employed Senior Product Designer for the past eight years. He has worked with dozens of clients, ranging from Fortune 500 companies, to new startups, where he has played an integral role in their growth and success. Joe believes that there is no substitute for learning by doing - all Bitesize courses are hands-on, project based, and beginner friendly. If you take a class with Joe, you’re guaranteed to walk out with a tangible project that you're proud to show off to the world. Joe works every day to solve "need experience to get experience" problem that prevents people from exploring new skills, roles, and careers in technology, and believes that learning as an adult should be exciting, fun, and rewarding - not daunting.
Step-by-Step Lesson Outline
Complete an awesome project with hands-on guidance from an expert instructor
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Welcome!
Get started with an introduction to some of the skills and tools we'll be using in the workshop
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Get our project brief
We’ll talk about our project, Nike by You customized sneakers, and what we’re trying to accomplish.
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UX Writing Deep Dive
Learn about the difference between UX Writing and Copy Writing, and why UX Writing is so important.
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Create Voice Principles
Learn how to create a clear, consistent voice in your writing.
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What tone should we use?
Learn how to use a Tone Spectrum to adjust the tone of your writing to create a better experience for the user.
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Re-write The Nike By You Experience
Using our new UX writing skills, we'll re-write some copy in the Nike experience to make it more clear, personalized, and user-friendly.
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Next Steps
Learn how to apply these UX writing skills to any project to create a memorable, seamless experience for users.
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