UX Writing Workshop – Nike By You

Get hands-on experience with valuable UX Writing skills. Redesign how Nike users  create custom sneakers, and create an awesome project to show off your work.

Watch the 1 minute workshop preview

The words you use can make or break the user experience.

UX Writing is one of the most in-demand skills in UX. In this workshop, you’ll get hands-on experience with the process by redesigning the Nike By You Platform. 

Who is this for?

UX Beginners

Who want to learn UX Writing skills by actually doing it!


Who want to build new UX Writing skills and a portfolio project.

You'll Learn

You'll Create

Get Experience With In Demand UX Skills

UX Writing
UX Basics
Usability Testing
UI Design
Mobile Design
Career Skills
1h 20m
Complete a start-to-finish UX project
Beginner Friendly
Perfect for learning and practicing UX Skills
Watch and learn on your own schedule
Resources and Templates
Everything you need to create and show off an amazing project

Get unlimited access to all workshops, events, and expert UX guidance.

Workshop Highlights

Real skills , taught by an expert instructor

Joe Formica

Founder, Bitesize UX
Joe has taught UX Design at General Assembly in New York for six years as a Distinguished Faculty Member, and has created and taught Entrepreneurship courses at Fordham University Business School. Through these roles, he has worked with thousands of designers-in-training to help them take the next steps in their career.

In addition to teaching, Joe has been a self-employed Senior Product Designer for the past eight years. He has worked with dozens of clients, ranging from Fortune 500 companies, to new startups, where he has played an integral role in their growth and success. Joe believes that there is no substitute for learning by doing - all Bitesize courses are hands-on, project based, and beginner friendly. If you take a class with Joe, you’re guaranteed to walk out with a tangible project that you're proud to show off to the world. Joe works every day to solve "need experience to get experience" problem that prevents people from exploring new skills, roles, and careers in technology, and believes that learning as an adult should be exciting, fun, and rewarding - not daunting.

Step-by-Step Lesson Outline

Complete an awesome project with hands-on guidance from an expert instructor

  • ✍️ ✍️


    Get started with an introduction to some of the skills and tools we'll be using in the workshop

  • 💼 💼

    Get our project brief

    We’ll talk about our project, Nike by You customized sneakers, and what we’re trying to accomplish.

  • 👓 👓

    UX Writing Deep Dive

    Learn about the difference between UX Writing and Copy Writing, and why UX Writing is so important.

  • Create Voice Principles

    Learn how to create a clear, consistent voice in your writing.

  • ✍️ ✍️

    What tone should we use?

    Learn how to use a Tone Spectrum to adjust the tone of your writing to create a better experience for the user.

  • 📱 📱

    Re-write The Nike By You Experience

    Using our new UX writing skills, we'll re-write some copy in the Nike experience to make it more clear, personalized, and user-friendly.

  • ✌️✌️

    Next Steps

    Learn how to apply these UX writing skills to any project to create a memorable, seamless experience for users.

Reviews and Compliments

Here's what other designers had to say about this workshop

If you are interested in UX Writing, START HERE!
If you are interested in UX Writing, START HERE!
Regina, Junior Designer
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"I was always interested in UX Writing, especially since it's a relatively new specialty. This workshop was the PERFECT starter kit for learning (and practicing) UX writing"
"Super easy to follow"
"Super easy to follow"
Brian, UX Newbie
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"Joe takes you through this workshop step-by-step, and by the end I had a portfolio project and some new skills that I never thought I could build in under 2 hrs"
"Hands-on, the whole time!"
"Hands-on, the whole time!"
Nick, Junior UX Designer
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"This workshop was a wealth of information and I was able to learn concepts quickly while applying them in real time. I will be back for more!"

Top Compliments

Awesome Project!
0 designers
Perfectly Paced
0 designers
Easy to Follow
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