Learn how to Maximize UX Research on a Budget
Understanding our users is the most important aspect of designing a great user experience. Unfortunately, most UX researchers are limited by time, budget, and resources. How can you conduct effective research when you donât have the tools you need?
In this workshop, weâll walk through a few key strategies to focus your research, prioritize your time, and answer questions that will actually make an impact on your product and User Experience. If youâre a current or aspiring UX researcher, youâll get new tools and strategies to avoid wasting time, and make the most of your limited UX Research resources.
Together weâll cover some of the key strategies to conduct effective research on a budget, including:
1. How to communicate the value of UX research to stakeholders, and how to get their support and buy-in on your initiative
2. How to source research participants effectively, and avoid wasting time talking to the wrong people
3. How to prioritize the goal of your research studies to address the most pressing issues
4. How to use free online tools to efficiently solve usability problems
- âď¸ Youâre interested in breaking into UX Research, and want experience with on-the-job scenarios and strategies
- âď¸ Youâre currently working on a project that requires more research, but you donât have the resources to execute your plan
- âď¸ Youâre overwhelmed by the amount of UX research tools and methods, and want to learn how they can be used to improve the user experience of a product
Taught by an Expert Instructor
Joe Formica
Joe has taught UX Design at General Assembly in New York for seven years as a Distinguished Faculty Member, and has created and taught Entrepreneurship courses at Fordham University Business School. Through these roles, he has worked with thousands of designers-in-training to help them take the next steps in their career.